The One With the 'Like' the 'Add' & the 'Tweet'

This week in Business Web Innovation we looked at the favourite procrastination tool of the 21st century, social networking. Social Networking has changed the way we communicate with each other it has revolutionised the social dynamics of our lives. Social Networking has even brought about political change in countries such as Egypt where the civil unrest has been coined as the Egyptian facebook revolution.

The lecture on this topic was well thought out and highlighted a good few key issues, out of all the topics in the module this was probably the one that most of the class knew a lot about. I felt this was considered in the lecture as the lecture seemed to dive straight into the business uses of social networking. The lab this week was more of an introduction to e-activity 2 which was relevant as none of us really needed time to get to terms with social networking.

The lecture did bring up an issue witht he increased use of social networks, the are not portable. By this I mean that you cannot easily connect your profile on facebook to your profile on twitter. There is however new software available, like tweet deck, which hopes to change this.
With social networking sites becoming increasingly popular it is not surprising to see business' quickly gaining a massive presence on social networking sites. Never before has it been so easy for companies to interact with consumers in such a transparent way. This article looks at some of the possible motivations and risks involved in social networking, I found it quite insightful and helpful in the context of the e activity.

E activity 2 is based on the social neworking activities of a particular business which was allocated at the lab. I will be looking at starbucks over the next few weeks, so I have 'Liked' them on Facebook, 'Followed' them on Twitter and 'Added' them on LinkedIN. I will then assess their activity on these sites and report my findings.

Next week on Web Innovation Today I will be looking at Social Technologies and be giving an update on e activity 2. Don't forget to click in!